Some gadgets kiss him, some toys hug him–he thinks they’re okay. If they don’t have the proper price tag, he will just walk away. ‘Cause we are living in a material world and Alps Aguado is a Material Boy. /what. Anyway, “Material Boy” documents Alps Aguado’s recently bought investments (“investments”) and rationalizes his purchases. If you think the Material Boy is commendable for his material choices or is already overspending in a Material World, please materialize your thoughts through leaving a comment below.

For  October 2011, Material Boy got these:

Nike Free Run+ 2

Material Boy’s good old running shoes, Nike Recoupe,  need to retire already after almost 5 years of calorie-burning service. His other pair of running shoes, a Nike Free Everyday+, is with his dad already. So, he decided to buy a new one: the Nike Free Run+ 2. He originally wanted a Nike Free H20 Repel because it’s water-resistant and reflective features amazed him. However, after some time of contemplation, Material Boy got these babies instead. At PhP 4,995, the financially conservative Material Boy (Irony, yes) didn’t have a hard time rationalizing this purchase. Branded running shoes cost this much anyway.

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I’m not a (big) Harry Potter fan but its engaging brand and its influence on pop culture have been giving an interesting sting on my marketing mind. The last installment of the series gave a pretty loud climax to fans and readers and to silent spectators as well. A long-lasting, if not perpetual, denouement is expected in this generation of muggles who are having a good time in a media-driven world. For the sake of leaving my foot print on this historical timeline, I decided to follow the fantasy and seek the incantation that made Harry Potter a successful brand.

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This is where I jog regularly. Don’t even dare to stalk me because you can’t chase me. Not. Doing six laps per session will give me a 4.5 km accomplishment. I have to make that 5 km per session soon. Many people jog here because of the pleasant environment (hence the name Pleasant Drive).

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My mom bought a new clock for our living room. It looks nice and classic and has that medieval appeal. During its first few weeks of installation, I tend to be scared when I look at it during the wee hours of the morning. I do my homework in our living room so that I can watch TV but this clock forced me to transfer. Those Roman Numerals are scary. Those gold-plated hands are scary. Those curls are scary. Dude, this clock is scary.

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Black, Red and Blue are the colors I always carry with me. I have been using a Trio since High School because I’m colorful like that. When I started my professional career, I neglected Blue and Red already. My planners and work-related notepads and notebooks are filled with black doodles–nothing more. I guess I’m less-colorful now or I’m just getting old. 

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